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Adobe Photoshop Lightroom feature tour is designed to give the customer a quick overview of the features. As this was the original product launch, we had the challenging task of introducing a new product within a short amount of time. I was the Adobe Producer on Lightroom multimedia marketing. Responsibilities included scheduling, message development, budgeting, asset and talent acquisition from inception to completion. The vendor for this piece was Direct Images Interactive, San Leandro, CA. |
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Adobe Photoshop CS3 Extended for Professional Photographers is a feature tour targeted for professional photographers. The challenge was to get all the new, top ten features into a short, concise demonstration with the minimum amount of detailed explanation. I was the Adobe Producer. The vendor for this piece was Direct Images Interactive, San Leandro, CA. |
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Adobe Photoshop CS3 Extended for Medical Professionals is a vertical of Photoshop targeted at medical professionals. Photoshop was expanding its markets and needed different approaches to speak to different markets. Due to privay laws, licensing medical imagery proved to be more difficult than originally thought. I was the Adobe Producer. The vendor for this was TheMedia, Vancouver, BC. |
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Adobe Photoshop CS3 Extended for AEC Professionals is a vertical targeted at the architectural, engineering, and contractor markets. Coming from an architectural photography background, I was well suited to finding these assets and had a greater understanding of the issues important to this market. I was the Adobe Producer. The vendor for this piece was Direct Images Interactive, San Leandro, CA. |
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Adobe Photoshop CS3 Extended for Manufacturing Professionals is a vertical targeted at the manufacturing and engineering markets. It was the first roll out of the 3D engine for Photoshop and without the program fully functional at the time, posed a few challenges in its operation, but was great material for animation purposes. I was the Adobe producer. The vendor for this piece was Grizzly Peak Ventures, Berkeley, CA. |
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 | Adobe Photoshop, Adobe Photoshop Extended, Adobe Dreamwaver CS4 Featurettes are the static and animated shorts for Adobe.com. I was the Adobe Producer. The vendor for these was Direct Images Interactive, San Leandro, CA. |
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| Dreamweaver Live View | Photoshop Adjustments Panel | |
| Dreamweaver Smart Object | Photoshop Auto Blending | |
| Dreamweaver File and Code Navigator | Photoshop Content Aware Scaling | |
Copyright Eric Sahlin • All Rights Reserved